Regulus Expands European Sales and Marketing Teams, With Focus on Germany

Israeli defense technology company Regulus is strengthening its international commercial operations, recruiting an EU Sales Manager alongside specialists in marketing communications and international defense exhibitions. The recruitment drive places particular emphasis on Germany and its defense procurement ecosystem, signaling a broader effort to increase the company's visibility and sales activity across Europe.

Regulus, which develops counter-unmanned aircraft systems (C-UAS) combining electronic warfare, drone detection, command-and-control technology and autonomous interception, is advertising several commercial positions as it expands its international business.

Among them is a Sales Manager-EU role focused on Germany and other European defense markets, supported by separate vacancies for a Marketing Communications Manager and a Marketing Event Manager.

Taken together, the positions suggest that Regulus is investing in more than direct sales. The company is building capabilities to reach government customers, support defense exhibitions, organize live product demonstrations and strengthen its communications with international buyers.

Germany at the Center of European Sales Recruitment

The most explicitly Europe-focused vacancy is the Sales Manager-EU position, which will lead business-to-government sales activities across Germany and additional European markets.

Regulus is seeking a candidate with an established network in the German defense industry, including familiarity with the Bundeswehr, the Federal Office of Bundeswehr Equipment, Information Technology and In-Service Support (BAAINBw), and major defense system integrators.

The role covers the full defense sales process, from identifying potential government customers and developing opportunities to preparing bids, negotiating contracts and closing agreements.

Candidates must have experience in defense electronics, radar, GNSS, radio-frequency technologies or electronic warfare, alongside strong German and English language skills.

The company also expects substantial international travel, estimated at 40 to 50 percent of working time, for customer meetings, defense exhibitions and other business development activities.

Although the position focuses on the European market, it is based on-site in the Haifa area of Israel. Regulus requires applicants to be eligible to work in Israel.

The emphasis on German procurement institutions is significant. Rather than recruiting a general international salesperson, Regulus is seeking someone who understands the country's defense purchasing processes and can develop relationships with military customers and established industrial partners.

That suggests a targeted commercial strategy, although the recruitment announcement does not establish whether Regulus intends to open a permanent office in Germany or elsewhere in Europe.

International Defense Exhibitions Become a Dedicated Growth Function

Regulus is also recruiting a Marketing Event Manager responsible for coordinating its international exhibition and field marketing activities.

The company identifies events as an important contributor to its commercial growth and wants the successful candidate to manage both third-party defense exhibitions and Regulus-organized field demonstrations.

The position includes responsibility for exhibition planning, event budgets, sponsorship arrangements, speaking opportunities, stand construction, supplier negotiations and demonstration logistics.

A major part of the job involves preparing the sales organization before exhibitions, including coordinating customer outreach, scheduling meetings and ensuring that technical and promotional materials are available.

The successful candidate will also oversee lead capture, follow-up procedures and performance measurement, linking event expenditure more directly to business development results.

International logistics form another important component. The role requires experience coordinating the shipment of exhibition equipment and demonstration systems, including customs and carnet documentation.

Regulus is looking for candidates with four to six years of experience in international B2B events or field marketing, professional English and Hebrew, and the ability to travel extensively.

The vacancy provides an indication of the company's approach to overseas business development. Rather than treating exhibitions primarily as branding exercises, Regulus is seeking to make demonstrations, customer meetings and post-event sales activity part of a coordinated commercial process.

Marketing Communications Recruitment Adds Another Layer

A third commercial vacancy, Marketing Communications Manager, focuses on building the company's brand visibility among defense and government audiences.

The role includes responsibility for Regulus' website, social media channels, editorial calendar, newsletters, email campaigns and other digital communications.

The successful candidate will work with product specialists, engineers and company leadership to communicate technical capabilities to professional audiences, while maintaining appropriate defense industry compliance and operational security standards.

The position also involves managing external creative suppliers and agencies, preparing materials for sales teams and defense events, and measuring campaign performance through website traffic, engagement and audience development.

Regulus is seeking applicants with four to six years of experience in B2B technology marketing, preferably within defense, aerospace or another regulated government-facing industry.

The company places particular importance on strong English-language writing, technical content development, digital marketing platforms and the ability to manage campaigns independently.

Combined with the international events role, the position suggests a more structured approach to marketing and commercial communications as Regulus seeks to reach buyers outside its domestic market.

Existing European Industry Relationships

Regulus has already demonstrated an interest in working with European defense industry partners.

At the NEDS 2025 defense exhibition in the Netherlands, the company showcased its RING counter-UAS technology integrated into a mobile military platform at the stand of Dutch defense company Artillerie Inrichtingen Armaments (AIA).

The collaboration provided an example of how Regulus technology can be presented through European industrial relationships rather than exclusively through direct sales from Israel.

Regulus' product portfolio includes the RING series of electronic counter-drone systems, the LeC2 command-and-control platform and the developing DART kinetic interception system.

These products address different parts of the counter-drone mission, from detecting and disrupting hostile unmanned aircraft to integrating sensors and effectors into a broader defensive architecture.

For European defense customers, the ability to integrate such technologies with existing equipment and command systems is an important consideration, particularly when procurement involves several suppliers.

The company's new commercial recruitment could support further engagement with European government agencies, defense contractors and integration partners. However, specific future contracts or industrial agreements have not been announced as part of the hiring process.

Positions and Application Details

Regulus is advertising the following commercial vacancies:

Sales Manager-EU

• Focus: Germany and wider European defense and homeland security markets
• Background: B2G sales, defense electronics, GNSS, RF, radar or electronic warfare
• Languages: Fluent German and English
• Location: Haifa area, Israel, on-site
• Travel: Approximately 40–50 percent internationally

View Sales Manager-EU position

Marketing Event Manager

• Focus: International defense exhibitions, customer demonstrations and field marketing
• Experience: Four to six years in B2B events or field marketing
• Responsibilities: Event budgets, sponsorships, logistics, customer meeting preparation and lead management
• Location: Haifa area, Israel, on-site
• Languages: English and Hebrew, with significant international travel

View Marketing Event Manager on Regulus Careers

Marketing Communications Manager

• Focus: Defense marketing, digital communications, technical content and campaign management
• Experience: Four to six years in B2B marketing communications
• Responsibilities: Website content, newsletters, social media, campaign materials, creative suppliers and marketing analytics
• Location: Haifa area, Israel, on-site

View Marketing Communications Manager on Regulus Careers

Candidates can review the vacancies and submit applications through the company's official recruitment channels.

Source: Regulus official careers page.

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